‘Smart TVs are slowing down, and Lumio is here to change that:’ Co-Founder Kailash S

Lumio Smart TVs: Co-Founder Kailash S Promises to End Sluggish TV Experience

In an industry where speed and innovation are key, a new homegrown brand is making bold claims. Lumio, the upcoming smart TV brand co-founded by Kailash Sankaranarayanan, is set to challenge the status quo. According to Kailash, the current generation of smart TVs are “too slow” — and Lumio is here to fix that.

A New Brand with an Old Problem to Solve

Smart TVs have become a staple in homes across India, but not without complaints. Many users find themselves waiting too long for apps to load, interfaces to respond, and menus to function properly. As Kailash bluntly puts it, “Smart TVs shouldn’t feel like smartphones from 2012.”

While big brands focus on features and resolution, Lumio is taking a different approach. Its mission? To bring speed, simplicity, and personality back to the smart TV experience.

Built for Performance, Not Just Looks

Unlike many of its competitors, Lumio isn’t just adding more features for the sake of it. Instead, the brand is prioritizing performance at the core — from software optimization to hardware configuration. Early testers say the UI responds instantly, apps launch in seconds, and even switching inputs feels lightning-fast.

What sets Lumio apart is its intentional simplicity. According to the founders, the average user wants a TV that “just works” — and that’s exactly what they aim to deliver.

Not Just Another Tech Brand

Interestingly, Lumio isn’t trying to act like a cold tech giant. The team is injecting humor, warmth, and real-world relatability into their marketing. Their social media posts feel like conversations, not product pitches — a refreshing shift from the polished, impersonal branding seen elsewhere.

Kailash even joked on Twitter, “We fixed TV lag. You’re welcome, India.” It’s this tone that resonates with younger buyers and gives the brand a distinctive identity.

Backed by Experience

While the name Lumio is new, the people behind it are not. Kailash Sankaranarayanan brings experience from Flipkart, while co-founder Raghu Reddy, formerly of Xiaomi, knows the TV market inside out.

Together, they’ve built a team that understands both the retail landscape and consumer pain points. Instead of relying on guesswork, they’ve spent months studying how people interact with their TVs — and what frustrates them the most.

Made in India, Built for India

One of Lumio’s strongest commitments is its focus on local manufacturing. In partnership with Dixon Technologies, Lumio will produce its TVs right here in India. This not only supports the “Make in India” initiative but also allows better quality control and after-sales support.

The TVs will be available in 4K resolution, starting with screen sizes of 43 inches and above. Additionally, Lumio promises quick service coverage across over 19,000 pin codes, making it a truly pan-India brand.

Launch and Pre-Orders

Excitement is already building, with pre-orders set to open on April 23, 2025. Lumio has teased early bird offers, extended warranties, and exclusive online availability. Their official website, www.lumio.co.in, will serve as the launchpad for interested buyers.

Those looking to be among the first can sign up for notifications or follow their journey on social media.

What This Means for the Industry

Lumio isn’t just launching a product; it’s making a statement. For too long, smart TVs have focused on flash while ignoring function. But now, there’s a brand willing to fix the everyday problems users face — starting with speed.

If Lumio lives up to its promise, it could spark a wave of innovation across the smart TV space. Bigger brands may be forced to rethink their priorities, while consumers finally get a TV that keeps up with them.

Final Word

With its bold positioning, experienced leadership, and user-first design, Lumio Smart TVs could well be the disruptor India’s smart TV market has been waiting for. Kailash S’s mission is clear — smart TVs should be fast, fun, and frustration-free. And if Lumio delivers on that, they won’t just be another name in electronics — they’ll be a household one.