Amazon to Shut Down Android App Store and Coins Program by August 2025

By | February 21, 2025

Amazon has announced that it is pulling the plug on its app store for Android users. The e-commerce giant said that developers will no longer be able to list new apps on the app store, signaling the end of its venture to compete with Google’s dominant Play Store.

First launched in 2021, the Amazon Appstore was positioned as an alternative to the Google Play Store, offering a range of apps that could be downloaded on Android phones and tablets. The move to create its own app store came as part of Amazon’s broader strategy to provide Android users with a different ecosystem of apps, especially those not available on the Play Store. This included some exclusive apps and games, along with Amazon-specific offerings like Kindle and Prime Video apps.

Despite the initial optimism, the Amazon Appstore never gained the traction Amazon had hoped for. The app store struggled to attract developers, who preferred to focus on the far larger audience found on Google Play. Additionally, users often opted for the Play Store due to its familiarity and extensive library of apps.

“Starting August 20, 2025, you will no longer have access to the Amazon Appstore on your Android device,” the company said on its support page. This decision marks the end of Amazon’s attempt to carve out a presence in the competitive world of mobile app stores.

This shift raises questions about the future of app stores outside of Google and Apple’s control, with Amazon’s exit leaving fewer alternatives for developers and users seeking a diverse mobile app experience. It will be interesting to see whether other companies or platforms attempt to fill the void left by Amazon’s exit, or if the dominance of the Play Store and App Store will continue unchallenged.Amazon to Discontinue Android App Store by August 2025

Amazon has officially announced that it will discontinue the Android App Store by August 2025. The Amazon Appstore, introduced as an alternative to the Google Play Store, will no longer accept new app listings from developers after this date.

Why is Amazon Shutting Down the Appstore?

Amazon has not provided a direct reason, but a few key factors likely contributed to the decision:

  • Competition with Google Play Store: Despite efforts to attract users, Amazon Appstore couldn’t compete with the market dominance of Google Play Store.
  • Limited Developer Support: Developers found it difficult to monetize and manage their apps on Amazon’s platform, which offered limited integration with the Android ecosystem.
  • Shifting Priorities for Amazon: As Amazon continues to focus on its other core business areas like cloud computing (AWS) and streaming services (Prime Video), the Appstore became less of a priority.