Truecaller Rolls Out AI Message ID to Transform SMS Experience in India and 30+ Countries

By | May 12, 2025

Truecaller, the well-known caller identification and spam-blocking platform, has introduced a new AI-powered feature aimed at modernizing the SMS experience. Called AI Message ID, this update is designed to help users quickly understand, prioritize, and secure their text messages. The feature debuted in India and is being rolled out in more than 30 other countries.

Making SMS Relevant Again

Text messages have long been used for crucial alerts—such as one-time passwords (OTPs), transaction notifications, and delivery updates—but they’re often buried under a flood of promotional or scam messages. With AI Message ID, Truecaller hopes to clean up that clutter and bring clarity back to your inbox.

This new addition automatically scans incoming SMS messages, extracts key details, and presents them in an easy-to-read format. It helps users focus on what truly matters without getting overwhelmed by marketing texts or suspicious links.

How AI Message ID Works

The smart feature uses advanced machine learning to analyze and interpret SMS content. It doesn’t just scan for keywords—it understands the intent behind each message. Whether it’s a bill reminder, order confirmation, or bank alert, the AI intelligently identifies the category and displays a brief summary to highlight important information.

Here’s what the AI Message ID can do:

  • Detect and highlight OTPs for quick access
  • Summarize tracking or shipment details
  • Label messages by type (e.g., Finance, Shopping, Alerts)
  • Warn users about potentially harmful links or scam messages
  • Work offline without requiring constant internet access

Unlike traditional spam filters, this feature personalizes the way messages are sorted and read, improving both security and user convenience.

Why It Matters Right Now

In regions like India—where SMS is still heavily relied on for banking and service updates—the need for better message management has become increasingly urgent. Many people face daily challenges sifting through dozens of texts to find a crucial code or payment reminder. This feature simplifies that task and reduces the risk of missing out on time-sensitive information.

Additionally, with SMS fraud and phishing attempts on the rise, AI Message ID plays a protective role. By identifying suspicious messages and alerting users, it helps reduce the chances of falling for scams.

Global Rollout and Language Support

Though India was the first to receive the update, Truecaller has made the feature available in over 30 other countries. These include several markets in Africa, Southeast Asia, and Latin America—regions where SMS is still a preferred communication tool, especially for essential services like banking, delivery, and healthcare.

Truecaller is also adapting the feature to support regional languages and different message formats, making it versatile for a wide range of users worldwide.

More Than Just Caller ID

Truecaller has evolved significantly from its early days as a caller ID app. Over the years, it has added features like call blocking, messaging, spam detection, and even call recording. With AI Message ID, the app is further shifting toward becoming a full-fledged communication assistant.

This update reflects Truecaller’s broader vision of bringing intelligence to all forms of mobile communication—not just calls. The app now functions as a smart inbox, organizing your messages much like how Gmail sorts emails into categories such as Promotions, Social, and Primary.

Local Data Processing and Privacy

One of the most user-friendly aspects of the feature is that it works offline. That means the AI doesn’t require a live internet connection to scan or categorize messages. All processing happens directly on the device, which not only speeds up performance but also ensures user data is kept private.

Truecaller emphasizes that message content isn’t uploaded to external servers, which addresses common concerns around data privacy. In a world where digital surveillance is a hot topic, local AI processing is a significant advantage.

Real-World Use Cases

Early adopters of the feature have praised its simplicity and utility. Frequent users of online shopping platforms, for instance, can instantly view delivery details without opening the full message. Similarly, those dealing with multiple OTPs throughout the day can find them at a glance—no more digging through a crowded inbox.

For small business owners who receive various service updates via SMS, the ability to organize and prioritize messages automatically can be a real time-saver.

What’s Next for Truecaller?

With AI Message ID now live, Truecaller is expected to continue expanding the feature’s capabilities. Future updates might include deeper integration with digital wallets, smart actions based on message content, or more detailed fraud detection for high-risk messages.

Truecaller’s investment in AI-driven features shows its commitment to evolving from a simple utility app to a more intelligent communication platform. As AI becomes more integrated into our daily tech, tools like this will become increasingly essential.

Final Thoughts

The launch of AI Message ID by Truecaller is a big leap forward in how we handle SMS communication. It offers a cleaner, safer, and smarter way to deal with everyday messages, blending artificial intelligence with practical use.

For users who rely on SMS for important tasks, from banking to online shopping, this feature offers both peace of mind and added efficiency. And for those wary of fraud, the built-in protection provides an extra layer of security.

In an age when our inboxes are constantly under siege by unwanted texts, Truecaller’s innovation is a welcome change—making old-school SMS feel brand new again.