After Pahalgam, Gulmarg: Omar urges Centre to curb ‘boycott Kashmir campaign’

Jammu and Kashmir’s tourism sector, a key part of the local economy, has recently faced major setbacks. The tragic Pahalgam attack and the controversial fashion show in Gulmarg have shaken public confidence. These events highlight ongoing challenges in balancing security, culture, and development. Former Chief Minister Omar Abdullah has urged the Central Government to take strong action against what he calls a “boycott Kashmir campaign” harming the region’s future.

Terror Attack in Pahalgam Hits Tourism Hard

On April 22, 2025, terrorists struck in Pahalgam’s Baisaran Valley, killing 26 civilians and injuring 20. The victims were mostly Hindu tourists. The attackers belonged to Lashkar-e-Taiba and The Resistance Front. This violent act shocked Jammu and Kashmir and the entire nation.

Pahalgam is famous for its natural beauty and the annual Amarnath Yatra pilgrimage. It attracts thousands of visitors each year. After the attack, many canceled trips, causing a sharp decline in tourism. Travel agencies advised caution, further reducing visitors.

Omar Abdullah condemned the attack strongly. He stressed the need for better security and intelligence coordination. He also called for rebuilding trust among tourists, especially from vulnerable communities. Abdullah urged the Centre to increase efforts to protect locals and visitors alike.

Cultural Clash Over Fashion Show in Gulmarg

Just before the Pahalgam attack, a fashion show in Gulmarg sparked controversy. Held during Ramzan, it featured models wearing outfits many locals found inappropriate. Religious leaders, including Mirwaiz Umar Farooq, criticized the event as offensive to Kashmir’s Islamic and Sufi traditions.

The show exposed a cultural divide between modern trends and traditional values. Omar Abdullah clarified that the government did not sponsor the event. He acknowledged it showed little respect for local feelings. Abdullah ordered an inquiry into how it was allowed. He promised future events would respect cultural sensitivities better.

Omar Abdullah Warns Against ‘Boycott Kashmir Campaign’

The Pahalgam attack and the Gulmarg controversy fueled a negative narrative about Kashmir. Omar Abdullah warned that a deliberate campaign aims to isolate the region. This “boycott Kashmir campaign,” he said, discourages tourism and investment.

Abdullah highlighted the importance of tourism for thousands of families. A sustained boycott would worsen poverty and social problems. He asked the Central Government to counter false narratives with positive messages. Abdullah called for unified action involving local leaders, security forces, and media to restore Kashmir’s image.

Government Actions to Revive Tourism and Security

Following the Pahalgam attack, Jammu and Kashmir authorities reopened 48 tourist spots in phases. They introduced stricter security measures, including increased police deployment and better emergency responses. These steps aim to reassure tourists and locals.

The government also started promoting responsible tourism that respects local culture. After the backlash over Gulmarg’s fashion show, officials plan clearer rules for events. The goal is to balance creative freedom with respect for traditions.

Security forces intensified their fight against terrorist groups to prevent further attacks. Central and state agencies coordinated more closely to protect the region’s peace and economic growth.

Balancing Peace, Culture, and Development in Kashmir

Kashmir faces a delicate challenge. Its stunning landscapes and rich heritage attract visitors, but conflict and political tensions persist. Omar Abdullah’s appeal stresses that security alone cannot fix the problems.

He advocates inclusive development policies that empower local people and protect cultural identity. Abdullah believes ending the boycott campaigns requires ongoing efforts to highlight Kashmir’s peaceful side. Restoring tourist confidence will revive the economy and support peacebuilding.

Conclusion

The Pahalgam attack and Gulmarg controversy show how fragile Kashmir’s tourism is. Omar Abdullah’s call for the Centre to act against the boycott campaign is crucial. Kashmir’s future depends on restoring trust, respecting culture, and promoting unity.

With strong government action and community cooperation, Kashmir can become safe, prosperous, and proud of its unique identity. This will open the door for visitors worldwide to experience the region’s beauty and heritage once again.