WWDC 2025: Apple Intelligence gets more powerful on iPhone, iPad, Mac, Apple Watch and Vision Pro

At Apple’s Worldwide Developers Conference (WWDC) 2025, the focus was on Apple Intelligence — a new wave of AI-powered features. These upgrades will change how users interact with their devices. Apple highlighted improvements on the iPhone, iPad, Mac, Apple Watch, and Vision Pro headset.

A New Era of On-Device AI

Apple’s strategy centers on running AI directly on devices. This on-device large language model responds faster and works offline. It also protects user privacy because data does not leave the device. Developers can now build smarter apps with AI that respects security.

This approach sets Apple apart in a world worried about privacy. The new AI model enhances messaging and app interactions. Devices now feel more personalized and responsive.

Real-Time Translation and Visual Intelligence

WWDC 2025 introduced real-time translation across Messages, FaceTime, and phone calls. Users can chat or call in different languages without interruptions. This feature makes communication easier and more natural.

Apple also launched “Visual Intelligence.” It lets users interact with content on the screen by asking questions or taking actions related to what they see. For example, users can highlight text, photos, or objects and get instant info or suggestions.

Creativity Meets AI: Image Playground & Genmoji

The Vision Pro and other devices gained new creative tools like Image Playground and Genmoji. Image Playground allows users to create images from text descriptions. Genmoji lets users design personalized emojis. These tools bring fun and creativity to everyday communication.

Apple shows how AI can make technology not just smart but also imaginative.

iOS 26: A More Intelligent and Expressive iPhone Experience

The iPhone’s iOS 26 introduces a “Liquid Glass” design. This new look adds vibrant, translucent visuals across the interface. It refreshes app icons, widgets, and navigation with a fresh feel.

Messages get smarter with AI features like group chat polls, custom backgrounds, and better message screening. The AI also improves call handling. A new Hold Assist feature manages call waiting automatically. Spam detection becomes more effective.

Apple Intelligence now supports more languages. These include Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. This helps Apple serve users worldwide.

macOS Tahoe 26: Smarter Productivity and Gaming

Mac users get an improved Spotlight search in macOS Tahoe 26. The search tool now provides personalized filters to find files and documents faster. This makes work more efficient.

Gaming also improves. Apple introduced a unified Games app that combines Apple Arcade and App Store games. This app makes discovering and playing games easier on Mac.

Apple Watch and Vision Pro: Intelligence at Your Fingertips and Beyond

The Apple Watch adds AI-powered health insights. Users get personalized fitness tracking, sleep analysis, and wellness advice. This helps people make better lifestyle choices right from their wrist.

The Vision Pro headset benefits from enhanced AI tools. These tools improve spatial understanding and content creation. They create richer mixed reality experiences. This expands options for entertainment, education, and productivity.

Privacy at the Core

Apple emphasized privacy throughout WWDC. The company designs Apple Intelligence to keep data processing local on devices. This protects sensitive information and builds user trust. Apple sets a high standard in privacy protection.

Conclusion

WWDC 2025 marks a major leap for Apple Intelligence. Apple aims to deliver smarter, more private, and deeply integrated experiences. The on-device AI, real-time translation, and creative tools will reshape how we use technology.

Users will enjoy more intuitive, expressive, and personalized devices. Whether on iPhone, iPad, Mac, Apple Watch, or Vision Pro, Apple’s new AI will help technology understand us better and respect our privacy.