Vivek Agnihotri slams Bollywood ‘Shahenshahs’ who wave at crowds from balconies, inflate box office to make it seem like ‘Tiger Zinda Hai’
Filmmaker Vivek Agnihotri has sparked controversy again. In a recent interview, he criticized Bollywood’s superstar culture and accused some of manipulating box office numbers. He said these stars create a false image of success, even when the audience is no longer impressed.
Agnihotri didn’t name anyone. But his remarks clearly pointed at top Bollywood actors known for their balcony appearances and blockbuster branding. “They try to make every film look like Tiger Zinda Hai, even when it’s not,” he said.
Balcony waves don’t fix bad content, says Agnihotri
Agnihotri slammed the practice of actors waving at fans from their balconies. “This is a way to show they still have mass appeal,” he said. “But the real issue is poor storytelling. Waving at crowds won’t change that.”
He argued that such stunts distract from the need for strong, honest content. In his view, the industry relies too much on public image and not enough on quality cinema.
“They fake numbers to sell flops as hits”
Agnihotri also questioned the credibility of box office figures shared by some studios. “They inflate the numbers so films look like hits,” he said. “They want to make it seem like Pathaan or Tiger Zinda Hai, even if viewers are bored.”
This isn’t a new accusation. Industry watchers have long noted mismatches between reported collections and trade estimates. However, few inside Bollywood openly talk about it.
Focus on real stories, not star power
Agnihotri believes the audience is tired of the same old formulas. He credited the success of his film The Kashmir Files to honest storytelling, not star power. “People want truth and relevance,” he said. “You can’t fool them anymore.”
His film tackled a sensitive chapter of Indian history and became a surprise hit. It didn’t feature big stars or massive promotions but grew through word of mouth.
Social media reacts: Divided opinions
As expected, Agnihotri’s remarks drew strong reactions online. Some users praised him for calling out Bollywood’s obsession with fame and numbers. Others accused him of targeting stars to stay in the spotlight.
One fan tweeted, “He’s just saying what needs to be said. Bollywood is in denial.” Another wrote, “Every time his film is out, he starts attacking others.”
Star power losing grip in the OTT age
Many big-budget films with famous leads have failed in recent years. At the same time, smaller movies and web series with fresh stories have won both hearts and awards. Agnihotri believes this shift is permanent.
“The audience has changed,” he said. “They don’t care about stars anymore. They care about what’s real.”
He added that marketing tricks can no longer cover up weak scripts. “Even the best PR can’t save a film if it doesn’t connect with viewers.”
Bollywood stays silent — for now
So far, no major Bollywood star or production house has responded to Agnihotri’s comments. Industry insiders suggest that many are aware of the issues he raised but avoid public discussions.
A trade analyst, speaking off the record, said, “The box office system isn’t transparent. There’s always pressure to show good numbers. But audiences now check reviews and word of mouth before buying tickets.”
A long history of calling out the industry
This isn’t Agnihotri’s first dig at Bollywood. In the past, he has criticized nepotism, political bias, and the lack of creative courage in mainstream films.
While some see him as a troublemaker, others view him as a needed critic in an industry that resists change. Either way, his statements keep starting important conversations.
Will Bollywood listen?
Agnihotri’s latest attack may force some reflection. With falling ticket sales and rising competition from OTT, the Hindi film industry is under pressure. Superstars no longer guarantee success. Viewers demand better writing, bold themes, and authenticity.
“Bollywood must evolve,” Agnihotri said. “If it doesn’t, it will keep losing touch with its audience.”
