Bindiya’s Pitch on Shark Tank India 4

In the latest episode of Shark Tank India 4, entrepreneur Bindiya presented her business, Tileskraft—an online platform that simplifies the tile-buying process. Coming from a family that has been in the tile industry for generations, she wanted to modernize the business by bringing everything online.

Her idea was to create a one-stop platform for tiles, where customers could explore samples, compare products, and make informed decisions without visiting multiple stores. She had already built a website and now aimed to launch a mobile app to scale up her business.

The Pitch: Asking for ₹60 Lakh Investment

Bindiya stepped into the tank seeking ₹60 lakh in exchange for 12% equity in her company. She explained how her platform could bridge the gap between customers and manufacturers, making tile selection easier and more convenient.

She emphasized that the tile industry in India is still unorganized, and a structured digital solution like Tileskraft could help both businesses and consumers.

Sharks’ Reactions: Praise and Concerns

The sharks appreciated Bindiya’s confidence and determination but had some concerns:

• Anupam Mittal acknowledged her passion but questioned how her digital model was different from traditional tile businesses.
• Peyush Bansal felt that the business was too complicated and might be difficult to scale.
• Vineeta Singh liked the idea of tile sampling but wasn’t convinced it was the right time for investors to step in.
• Aman Gupta and Kunal Bahl also decided to pass, expressing doubts about the model’s growth potential.

Anupam Mittal’s Advice Goes Viral

Before rejecting the investment, Anupam Mittal shared some thought-provoking advice with Bindiya:

“Do you believe in God? Sometimes, not getting what you want is actually better.”

He added:

“This is your learning phase. Don’t bring in investors too early, or you will lose both learning and earning.”

This statement struck a chord with many entrepreneurs and soon went viral on social media. Many viewers appreciated the wisdom behind it, as rushing into investment too early can sometimes do more harm than good.