From across country, 60-member group of tour operators embarks on ‘solidarity’ tour of Kashmir

A group of 60 tour operators from across India recently started a solidarity tour of Kashmir. This week-long trip aims to showcase Kashmir’s tourism potential and boost confidence in the region’s safety and hospitality.

The tourism industry in Kashmir has faced many challenges in recent years. Tour operators from cities such as Delhi, Mumbai, Bengaluru, Chennai, and Kolkata gathered to rediscover Kashmir’s charm. Together, they hope to promote the valley as a top travel destination for both national and international visitors.

A Symbol of Confidence and Hope

This solidarity tour is more than a business visit. It sends a strong message of belief in Kashmir’s revival as a peaceful and attractive destination. Tour operators influence traveler perceptions. Therefore, their visit can help create a positive impact on tourism.

“We want to experience Kashmir ourselves and share the message that it welcomes tourists warmly,” said Anjali Mehta, a senior tour operator from Mumbai. “Our goal is to break stereotypes and build trust among travelers who hesitate due to misinformation.”

Exploring Kashmir’s Iconic Destinations

The group’s itinerary covers both famous spots and lesser-known places. The trip started in Srinagar, the summer capital of Jammu and Kashmir. Operators enjoyed the serene Dal Lake with its floating gardens and houseboats. The warmth of local boatmen made a lasting impression.

Next, they traveled to Gulmarg, known for its lush meadows and snowy peaks. The cable car ride there offers stunning views of the Himalayas. Many operators expressed interest in promoting winter sports tourism in Gulmarg, which has great potential for adventure lovers.

The tour also included Pahalgam and Sonamarg, places known for their natural beauty and peace. In Pahalgam, the group met local entrepreneurs and learned about the difficulties small businesses face. These interactions helped build empathy and a deeper understanding of Kashmir’s realities.

Promoting Sustainable and Inclusive Tourism

Beyond sightseeing, the tour focuses on sustainable tourism. Workshops and discussions addressed topics such as environmental protection, responsible travel, and community involvement.

“Tourism should empower local communities, not exploit them,” said Rajiv Kumar, a tour planner from Bengaluru. “Sustainability is key to keeping Kashmir beautiful and prosperous for future generations.”

The operators also met women entrepreneurs running handicraft and traditional art businesses. Supporting these ventures helps preserve Kashmir’s rich culture while providing jobs to marginalized groups.

Boosting the Local Economy through Tourism

The local government welcomed the initiative warmly. They recognize tourism’s vital role in Kashmir’s economy. The region relies heavily on tourism for jobs and growth. Having tour operators from across India visit boosts local morale and signals renewed interest in Kashmir.

“The solidarity tour is a step in the right direction to revive tourism,” said an official from the Jammu and Kashmir Tourism Department. “We are committed to ensuring a safe and welcoming environment for visitors.”

Overcoming Challenges and Changing Perceptions

For years, Kashmir’s tourism suffered due to political unrest and safety concerns. These issues created a negative image that discouraged travelers. However, recent improvements suggest a more peaceful atmosphere and better infrastructure.

The solidarity tour aims to counteract myths and showcase the reality of a safe, hospitable Kashmir. Participating operators will share their experiences with clients and encourage more visits from across the country.

“This trip has completely changed my view,” said Deepak Singh, a tour agent from Delhi. “I now feel confident recommending Kashmir to my customers.”

Looking Ahead: Kashmir’s Tourism Revival

The solidarity tour promises lasting benefits for Kashmir’s tourism sector. By linking local businesses with national operators, it opens doors for future collaborations and marketing.

As more tourists return, Kashmir can use its natural beauty, rich culture, and warm hospitality to regain its spot as one of India’s top destinations.

This 60-member group’s journey symbolizes hope, resilience, and unity. Their commitment to Kashmir shows that tourism can build peace, prosperity, and understanding.