After Ray-Ban, Meta’s next AI smart glasses to feature Oakley and Prada designs

By | June 18, 2025
Meta AI smart glasses Oakley Supernova 2 for athletes

In a bold move to dominate the wearable tech market, Meta is expanding its line of AI-powered smart glasses beyond its popular Ray-Ban partnership. The tech giant is now joining forces with globally renowned eyewear brands Oakley and Prada, promising cutting-edge design fused with AI technology. With Oakley’s sporty aesthetics and Prada’s luxury appeal, Meta appears determined to make smart glasses both mainstream and fashionable.

A New Chapter: From Ray-Ban to Oakley

Meta’s Ray-Ban Stories, launched in partnership with EssilorLuxottica in 2021 and upgraded in 2023, were the company’s first step into the world of smart eyewear. These stylish glasses offered users features like voice control, photo and video capture, and audio capabilities powered by Meta AI.

Fast-forward to 2025, and Meta is ready to take the next leap.

According to official teasers, Meta and Oakley are collaborating on a new model set to launch on June 20, 2025. This model, reportedly called the Oakley “Supernova 2”, is designed for athletes and active users. It features a central camera embedded in Oakley’s performance-oriented Sphaera frame, a design that’s already popular in the cycling and running communities.

Unlike the more casual Ray-Ban Stories, these Oakley smart glasses are focused on capturing high-action content—ideal for users who want to record first-person videos of their workouts, races, or outdoor adventures. Think of it as a GoPro, but hands-free and right at eye level.

The design is aerodynamic, durable, and suited for fast-paced environments, ensuring that tech does not compromise performance.

Enter the Luxury Segment: Prada and Beyond

While Oakley caters to sports enthusiasts, Meta is also eyeing the luxury market. Speculation is swirling about a collaboration with Prada, another high-end brand under the EssilorLuxottica umbrella. Though Meta hasn’t officially confirmed a launch date, sources close to the development say a Prada-branded smart eyewear collection is in the pipeline.

What can we expect from this potential Prada x Meta partnership? Likely, a sleek, minimalist design targeting fashion-forward consumers. These glasses would focus less on outdoor recording and more on style-conscious wearers who want functionality like AR-assisted notifications, voice-controlled AI, and social media integration—all without compromising aesthetics.

This shift signals Meta’s intent to diversify smart glasses across different fashion and lifestyle categories—a move that could dramatically widen its consumer base.

Why the Expansion Matters

Meta has already sold over 2 million units of its Ray-Ban smart glasses and is now targeting an ambitious 10 million units per year by 2026. The expansion into Oakley and potentially Prada showcases a strategy built around personalization—recognizing that one size doesn’t fit all.

  • Oakley’s line appeals to outdoor athletes, extreme sports fans, and fitness influencers.
  • Ray-Ban’s models continue to target everyday users who want smart features in a classic frame.
  • Prada (and possibly other luxury labels) will open up a high-end segment for those prioritizing premium aesthetics.

This approach not only strengthens Meta’s position in the wearables market but also highlights how AI is being seamlessly woven into fashion and lifestyle products.

What Features Will the New Smart Glasses Offer?

While full specs haven’t been released, based on leaks and teaser images, the Oakley Supernova 2 glasses will likely include:

  • Central high-resolution camera for action-oriented video capture
  • Voice-activated AI assistant for hands-free controls
  • Built-in speakers with open-ear audio tech
  • Lightweight, sport-ready design
  • Touch-sensitive controls on the temples

For the upcoming luxury models (Prada or others), Meta may introduce features like:

  • Augmented display elements visible on lenses
  • Advanced facial recognition and personalized notification prompts
  • Smarter social media integration with real-time updates
  • AI-based virtual styling or shopping assistance

These models may carry a premium price tag, possibly in the $700–$1,000 range, but they will cater to those who see technology as a form of personal expression.

Looking Ahead: Meta’s Smart Glasses Roadmap

The Oakley Supernova 2 is only the beginning. Meta’s long-term vision reportedly includes:

  • Ray-Ban “Hypernova” models with in-lens notifications and contextual information
  • AR-based models with holographic displays and gesture controls (targeted for release by 2027)
  • AI-powered productivity tools for professionals and creators embedded directly in eyewear

This roadmap suggests Meta isn’t just releasing gadgets—it’s building an ecosystem that merges AI, design, and daily functionality in a highly personal format.

Final Thoughts

Meta’s expansion into Oakley and Prada smart glasses marks a significant turning point in the wearable tech landscape. No longer just functional devices, smart glasses are now becoming style statements, fitness companions, and productivity tools all in one.

As AI continues to evolve, and as partnerships with top-tier brands mature, Meta is clearly betting on a future where smart eyewear is as commonplace as smartphones—and perhaps, just as essential.