Microsoft unveils Windows powered ROG Xbox Ally gaming handhelds: Here’s everything you need to know

By | June 10, 2025
ROG Xbox Ally gaming handheld powered by Windows 11

In a landmark announcement at the 2025 Summer Game Fest, Microsoft and ASUS officially pulled the curtain back on their collaborative effort: the ROG Xbox Ally and ROG Xbox Ally X, two new handheld gaming consoles designed to deliver a full Windows gaming experience in a portable form factor. This move not only marks Microsoft’s most significant push into handheld gaming but also positions the tech giant as a serious contender in a market dominated by Nintendo Switch, Valve’s Steam Deck, and upcoming handheld devices.

Here’s everything you need to know about these powerful gaming handhelds that are redefining what mobile gaming can look like in a Windows ecosystem.

A New Era of Handheld Gaming: Why It Matters

Until now, Microsoft’s gaming strategy has largely centered around consoles, PC, and cloud-based services through Xbox Game Pass. The introduction of the ROG Xbox Ally series changes that narrative. These devices represent a major shift — the convergence of console-like experience with PC-level flexibility in a handheld form.

Unlike most handheld consoles, the ROG Xbox Ally runs Windows 11, giving users direct access to a vast array of games, apps, and streaming platforms. Whether you want to dive into Xbox Game Pass, Steam, Epic Games Store, or even mod-supported titles, the Ally delivers it all — no compromises.

Two Powerful Models: Ally and Ally X

The lineup includes two distinct models tailored to different user needs and budgets.

ROG Xbox Ally (Base Model)

  • Processor: AMD Ryzen Z2 A
  • RAM: 16 GB LPDDR5X
  • Storage: 512 GB SSD
  • Display: 7-inch Full HD, 120Hz refresh rate
  • Battery: 60Wh
  • Weight: Around 670g

This is the more affordable option in the series, offering robust performance for casual to mid-tier gamers who want Windows flexibility on the go.

ROG Xbox Ally X (High-End Model)

  • Processor: AMD Ryzen AI Z2 Extreme
  • RAM: 24 GB LPDDR5X
  • Storage: 1 TB SSD
  • Display: Same 7-inch Full HD, 120Hz screen
  • Battery: 80Wh (30% larger than base)
  • Weight: Slightly heavier at ~715g

The Ally X is tailored for power users. It supports more demanding titles and multitasking, thanks to increased RAM, faster data speeds, and enhanced battery life. It also features ergonomic upgrades, such as impulse triggers and redesigned grips inspired by Xbox controllers.

A Seamless User Interface: Xbox Full-Screen Experience

One of the most talked-about features of the ROG Xbox Ally series is the new Xbox Full-Screen Experience. This is a dedicated handheld-optimized UI developed by Microsoft that allows players to bypass the typical Windows desktop environment and jump straight into gaming.

This user interface supports all major game launchers and even integrates cloud services like Xbox Cloud Gaming. You can quickly launch games, check achievements, or switch between titles using controller-based navigation — no keyboard or mouse required.

Software Integration: The Best of Xbox and Windows

Microsoft’s decision to keep Windows at the core of these devices isn’t just about compatibility; it’s about creating a truly open platform. Users aren’t limited to the Xbox ecosystem. You can install third-party software, access productivity apps, and even run emulators.

Additionally, Microsoft announced the “Xbox Verified” program. This initiative will label games that are optimized for handheld play, similar to Valve’s Deck Verified system. It’s a smart move that ensures users get a smooth, tailored gaming experience without trial and error.

Battery Life and Portability

While battery life is often the Achilles’ heel of handheld gaming PCs, the ROG Ally X attempts to counter that with its beefier 80Wh battery. Early testers have noted a significant improvement in longevity, especially when paired with adaptive sync and AMD’s power-efficient architecture.

However, the increased battery size does come at the cost of extra weight. The Ally X is slightly heavier than its predecessor, which might cause fatigue during extended play sessions. That said, the redesigned grips and improved weight distribution help make long gaming sessions more comfortable.

Availability and Launch Timeline

Microsoft and ASUS have confirmed that both models will be available starting Holiday 2025 in key markets including the US, UK, EU, India, and Japan. While pricing details remain under wraps, estimates suggest the base model could start around $599, with the Ally X potentially reaching $999, depending on the region and configuration.

Pre-orders are expected to open in the coming months, with Microsoft urging fans to sign up early for notifications due to anticipated high demand.