Samsung in talks with Perplexity to preload AI search features on devices: Report

Samsung, a global leader in smartphones, is in advanced talks with Perplexity AI. The goal is to preload Perplexity’s AI-powered search and assistant features on Samsung’s future devices. This includes the highly anticipated Galaxy S26 series, expected in early 2026.

This move marks a major shift in Samsung’s AI strategy. It suggests a new focus on conversational AI to improve user experience.


What Is Perplexity AI?

Perplexity AI is known for its advanced natural language processing. Unlike typical search engines, it offers conversational answers instead of just lists of links. This technology combines the power of web search with an AI assistant’s responsiveness.

The AI understands complex questions and provides relevant, human-like answers. It blends search results with generative AI to make interactions more intuitive.


Details of the Partnership

Sources close to Samsung say the talks involve making Perplexity the default AI search assistant on upcoming Galaxy devices. This may replace or complement Samsung’s current assistant, Bixby. Also, Perplexity’s AI might become the default search engine in Samsung’s Internet browser.

Samsung plans to preload the Perplexity app on new devices. This means users can access the AI assistant immediately without downloading anything extra.

Moreover, the integration might extend beyond smartphones. Tablets, smartwatches, and smart home devices could also feature Perplexity’s AI. This would create a consistent AI experience across Samsung’s product line.


Why This Is Important: Reducing Dependence on Google

Samsung devices have relied heavily on Google Assistant and Google Search for years. Partnering with Perplexity shows Samsung’s desire to diversify its AI ecosystem.

This trend is seen across the tech industry. Companies want more control over AI experiences instead of relying on one dominant player. For Samsung, this means offering a unique AI that fits its devices and customers better.

The move also helps Samsung compete with Apple. Apple has invested heavily in its own AI technologies. With Perplexity, Samsung can offer distinct AI features that attract users.


Possible Features and User Benefits

Though details are still limited, experts predict several benefits:

  • Conversational Search: Users can ask questions in natural language and get clear, AI-generated answers.
  • Rich Responses: The AI could provide images, videos, and interactive content alongside answers.
  • Personalized Help: With user permission, AI could tailor responses based on habits and preferences.
  • Browser Integration: Samsung Internet may get AI-powered search for better browsing.
  • Cross-Device Sync: AI experiences could sync across phones, tablets, and wearables.
  • More Than Voice: Besides voice commands, users may interact with the AI via text or chat.

Investment and Strategic Impact

Samsung is also likely to invest in Perplexity’s next funding round. This could help Perplexity grow and improve its technology.

Samsung’s investment shows strong confidence in Perplexity’s potential. It suggests AI will be central to Samsung’s future products, not just smartphones but also smart home gadgets.


Challenges Ahead

Despite the promise, there are hurdles to overcome:

  • User Adoption: Many Samsung users know Google Assistant well. Samsung must make switching to Perplexity easy and attractive.
  • Privacy: AI assistants handle personal data. Samsung and Perplexity must ensure strong data protection.
  • Technical Integration: The AI must work smoothly across all devices without slowing them down or draining battery.
  • Competition: Google and others will likely respond with new innovations. Samsung and Perplexity must stay ahead.

What Samsung Users Can Expect

Samsung users should look forward to a smarter AI experience. The assistant will be more conversational and helpful.

Samsung will offer an AI ecosystem less reliant on Google. This could mean a more Samsung-centric user experience.

The AI may expand beyond voice commands to include chat and interactive responses. Early Galaxy S26 buyers could enjoy exclusive AI features.


Looking Forward

Samsung’s discussions with Perplexity signal a big change in the AI landscape. AI is transforming how people use technology every day.

With the Galaxy S26 launch around the corner, more details about the partnership will emerge soon. Samsung’s AI integration with Perplexity may set new standards for intelligent device experiences.

This partnership is more than just software. It shows Samsung’s ambition to lead in AI innovation. Users can expect smarter, more natural, and responsive digital assistants in the near future.